King’s Awards masterclass to help you put forward a winning entry

We’re encouraging Black Country businesses to put themselves forward for a King’s Award for Enterprise. Attend a free masterclass at Aston Business School on Thursday 25 May to help you submit a winning entry.

As we reported recently, the King’s Awards for Enterprise are highly prestigious, bringing a host of benefits to winners.

The 2024 application window opened on Saturday 6 May. This is for entries in the categories of:

To be eligible, your organisation must be:

Each award category also has additional criteria.

Your SME can be a business or a non-profit. Your business doesn’t necessarily need to be showing a profit to be successful in the awards. So don’t be put off if you’re currently investing in research and development.

Register your place for the King’s Awards masterclass now

The masterclass will take place on Thursday 25 May at Aston Business School in Birmingham. It will run from 2pm to 4.30pm. There will be presentations as well as time for networking. Previous winners will be there to talk about their successful applications and the benefits they’ve gained from winning a King’s Award.

The event is being hosted by CREME – the Centre for Research in Ethnic Minority Entrepreneurship – which is based at Aston University. It will be delivered by the West Midlands Lieutenancy – the King’s representatives in our region.

To register your free place, visit the Eventbrite page. If you have any questions, email

This is a great opportunity to get some valuable insight. Don’t miss out! See also our King’s Awards resources page for tips on applying.


The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

Find out more


See below for the most frequently asked questions.

View FAQs

Contact us

If you want to find out more about the Ambassadors or how we can help you, please see below to get in touch.

Get in touch

Other news

  • Big Help Out and Volunteers’ Week: ‘bring a tin’ to help our communities

    Two national initiatives – the Big Help Out and Volunteers’...

    Read more
  • Ten business actions to support our planet this Earth Day

    Earth Day is a great opportunity for businesses to take action to support our planet.

    Read more
  • Join our Sandwell masterclass on the King’s Awards for Enterprise

    The Sandwell Business Ambassadors have long been advocates for the...

    Read more