We are Sandwell
Business Ambassadors

The Sandwell Business Ambassadors voluntarily and independently voice the interests of Sandwell businesses and promote responsible business practices. Our purpose is to support and represent Sandwell businesses, on issues that matter to our borough’s business community, with the aim of building inclusive economic growth that benefits every resident and business in Sandwell.

Learn more on ‘our purpose’ page.

A Sandwell Business Ambassador can help with direct advice, with putting you in touch with appropriate agencies or companies and generally help voice matters of interest and concern. Please contact us to find out how we can help you.

Sandwell Council launched the Sandwell Business Ambassadors (SBA) programme in 2016. The aim is to utilise the strengths of prominent local businesspeople to support Sandwell’s growth.

Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough.

Together we want to see – wherever possible – local businesses benefiting from contracts stemming from local development and regeneration projects.

The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.