FAQs
See below for the answers to our most frequently asked questions
Sandwell Business Ambassadors want to see Sandwell achieve its great economic potential
Meet us
See below for an overview of our work in Sandwell
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See below for the answers to our most frequently asked questions
If you are interested in becoming a Sandwell Business Ambassador, contact us to learn more about the role. We seek to have a diverse membership representing different sectors, organisation sizes and personal backgrounds, but to ensure effective impact we have to limit the number of available roles.
Sandwell Council launched the Sandwell Business Ambassadors (SBA) programme in 2016. The aim is to utilise the strengths of prominent local businesspeople to support Sandwell’s growth.
Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough.
Together we want to see – wherever possible – local businesses benefiting from contracts stemming from local development and regeneration projects.
The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.
The Sandwell Business Ambassadors voluntarily and independently voice the interests of Sandwell businesses and promote responsible business practices. Our purpose is to support and represent Sandwell businesses, on issues that matter to our borough’s business community, with the aim of building inclusive economic growth that benefits every resident and business in Sandwell.
Learn more on ‘our purpose’ page.