Sandwell College’s new partnership will boost creative skills in our borough

Thanks to Sandwell College securing a new partnership with Creative & Cultural Skills, creative students in Sandwell will soon have the chance to work with industry experts such as BBC Music Introducing and the Welsh National Opera.

Sandwell College has become the Midlands’ first ‘Leadership College’ for Creative & Cultural Skills in the Midlands, meaning students and staff will be able to call upon a wide network of employers and professionals to support their work-based learning.

Creative & Cultural Skills is an independent charity, giving young people opportunities to work and learn in the creative industries. It provides careers advice and guidance, promotes apprenticeships and delivers activities through the National Skills Academy (NSA) network.

One example of a creative learning opportunity that will soon be available to Sandwell College students is taking part in a challenge to design a set for the touring Welsh National Opera.

Sandwell College has more than 500 students studying creative courses. Students who get involved with such projects will gain invaluable experience to put on their CVs. They may improve their chances of securing employment or progressing in their education in a highly competitive industry.

Michelle King is Head of Creative Industries at Sandwell College. She said: “Working with award-winning, national companies will give our students an unrivalled experience and a boost in their hands-on experience as they enter the working world.”

Robert West, programme director at Creative & Cultural Skills, said: “Sandwell College has an amazing reputation for creative and cultural studies, and it will be a huge boost to the NSA having it as a Leadership College.

“The cultural sector in the Midlands has been growing significantly in recent years and we are thrilled to have the winners of this year’s Education Awards FE College of the Year amongst our leadership group.”

Congratulations to Sandwell College on securing this prestigious partnership. Sanjeev Gill is Head of Engagement at Sandwell College and one of our Sandwell Business Ambassadors. If you’d like to discuss apprenticeships or ways in which your organisation can work with Sandwell College, please contact Sanjeev via our form.


The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

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