Merry Christmas from the Sandwell Business Ambassadors

We’ll be back in early 2024 to continue supporting Sandwell businesses to grow sustainably, buy responsibly and thrive – so they can lift people and communities up alongside them.

One of our priorities for next year will be ‘fitness for work’. We will add our voices and influence to boost wider efforts to nurture skills and aspirations in Sandwell. We want local businesses to be able to attract and retain the staff they need to achieve their ambitions.

We also want to inspire the workforces of tomorrow, by encouraging or partaking in school engagement and promoting work experience and apprenticeships.

We will be honing our collective approach in the new year, so watch this space.

Look after yourself

We know Christmas isn’t wonderful for everyone. If that’s you: we understand. We urge you to seek help if you’re struggling. Here is our page of mental health resources in case you want to talk to someone – don’t be on your own.

See you in 2024.


The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

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See below for the most frequently asked questions.

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If you want to find out more about the Ambassadors or how we can help you, please see below to get in touch.

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