Good luck and thank you, Corin

As Corin Crane moves to his new CEO role at Coventry & Warwickshire Chamber of Commerce, we thank him for his service as a Sandwell Business Ambassador and wish him the very best for the future.

Corin has been an Ambassador since 2018, joining our voluntary collective of business leaders in his capacity as CEO of the Black Country Chamber of Commerce.

These have been turbulent years, as we all know, with UK businesses profoundly affected by national and international events that included Britain’s exit from the EU, the Covid-19 pandemic, and now rising inflation and surging costs of fuel and energy.

At every step Corin has been a passionate and effective advocate for Black Country businesses, strengthening the local Chamber’s reputation for listening to and standing up for its members, sharing timely resources, and campaigning for equality and inclusivity. We’ve lost count of the times we’ve seen Corin on TV, conveying the pressures faced by local businesses in his inimitably articulate, friendly way.

Corin’s work for the Chamber naturally brought valuable insight to our Ambassador meetings – backed up with his thoughtful and practical suggestions for working with Sandwell Council to boost Sandwell companies and, in turn, the region’s economy.

Thank you, Corin – we’ll miss you!

Messages for Corin

“Thank you for being a strong and valuable voice within the Sandwell Business Ambassadors, Corin – and for bringing your unwavering enthusiasm even when things got really tough during the pandemic. No doubt we will continue to see you in person (and on BBC Midlands Today!) and we know Coventry & Warwickshire will be boosted by its excellent new appointment” – Alan Taylor, managing director of MiGlass Ltd and chair of Sandwell Business Ambassadors.

“It has been an absolute pleasure working with you over the last six years, Corin – you have been a source of inspiration and motivation. You have always been there with an ear and a helping hand. Thank you – I will truly miss you. All the very best luck in your new role – not that you need it” – Nicy Morgan, Business Development Coordinator, Sandwell Council

Video messages from Brian Cape of SIPS Education Ltd and Paul Hull of KMB Shipping:


“Corin Crane has been the Chief Executive of the Black Country Chamber of Commerce since October 2016. This is the West Midlands’ largest business support organisation. In particular, Corin and the Chamber have demonstrated considerable leadership and skill in supporting businesses through both Brexit and Covid in the last few years. Corin was also responsible for establishing the Black Country Business Festival from 2018. In addition, Corin has worked closely with Sandwell Metropolitan Borough Council as part of the Sandwell Business Ambassador network and as chair of the Anchor Community Wealth-Building Network and has energetically supported the council, businesses and residents in so many other ways. He has recently been appointed as Chief Executive of the Coventry & Warwickshire Chamber of Commerce and will be leaving to start this new job this summer. On behalf of all businesses, members and officers in Sandwell Metropolitan Borough Council can I formally thank Corin for his tremendous achievements in the Black Country over the last six years” – Tony McGovern, Director of Regeneration & Growth at Sandwell Council.

“Corin – the man, the myth, the legend. It has been an absolute pleasure working with you the past few years. Your relentless enthusiasm for the Black Country and Sandwell is nothing short of remarkable. An inspiration for us all to go the extra mile to make the world a better place! Coventry and Warwickshire Chamber are extremely lucky to have prized you over. Keep the fight going. Good luck my friend” – Paul Hull, co-owner of KMB Shipping. 

Welcome, Sarah 

Corin Crane’s CEO position is to be taken up by Sarah Moorhouse, current president of the Black Country Chamber: read the announcement and learn all about Sarah as we congratulate her on the appointment.


The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

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