What is the Sandwell Business Ambassador programme?

24th July 2017

Sandwell Council launched the Sandwell Business Ambassadors (SBA) programme in 2016. The aim is to utilise the strengths of prominent local businesspeople to support Sandwell’s growth.

Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough.

Together we want to see – wherever possible – local businesses benefiting from contracts stemming from local development and regeneration projects.

The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.