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What is the Sandwell Business Ambassador programme?

Sandwell Council launched the Sandwell Business Ambassadors (SBA) programme in 2016. The aim is to utilise the strengths of prominent local businesspeople to support Sandwell’s growth.

Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough.

Together we want to see – wherever possible – local businesses benefiting from contracts stemming from local development and regeneration projects.

The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.

Ambassadors

The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

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FAQs

See below for the most frequently asked questions.

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Contact us

If you want to find out more about the Ambassadors or how we can help you, please see below to get in touch.

Get in touch

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