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What is the Sandwell Business Ambassador programme?

The Sandwell Business Ambassadors (SBA) programme was launched in March 2016 with the aim of utilising the strengths of local strategic businesses to support Sandwell’s growth. Sandwell Business Ambassadors are high-level representatives from Black Country organisations who act as advocates for other businesses within the borough, working to ensure they benefit, wherever possible, from contracts stemming from local development and regeneration projects.

The Ambassadors promote other responsible business practices (such as inclusivity and diversity in recruitment, efforts to bridge skills gaps, and nurturing employee wellbeing) with the hope their influence will not only boost business success in Sandwell, but support people and communities too.

Ambassadors

The Ambassadors are a collective of business people in the Sandwell area with the aim of supporting the Sandwell Business Community.

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FAQs

See below for the most frequently asked questions.

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Contact us

If you want to find out more about the Ambassadors or how we can help you, please see below to get in touch.

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