The Magic of the Micro Influencer
McCann Central invites you to a morning of insights and entertainment exploring the reasons why influencer marketing has become one of the fastest-growing channels for marketers; with a guest panel of experts and influencers including parenting blogger and creator of Tots 100,Â Whoâ€™s The Mummy, and fitness and travel Instagrammer,Â Tales of Annie Bean.
Topics we will cover:
– How to influence the conversation: understanding the micro influencer & how to work with them (influencer mapping & tracking)
– Case studies of influencer marketing success
– View from the influencer panel â€“ your chance to put questions to our guest speakers
– The legalities of working with influencers
– How to measure the outcomes of your influencer campaigns
Through these themes we will help you to examine the magic of the micro influencer, and what this could mean for your businessesâ€™ marketing success.