Independents and Self Employed Group: Social Media to Grow your Business

Goals and objectives guide your social media strategy to help you successfully connect with your customers. Fritha Stuttard will share what you need to include in your social media marketing strategy so it works from day one.

1. Identify Business Goals
2. Set Marketing Objectives
3. Identify Ideal Customers
4. Research Competition
5. Choose Channels and Tactics
6. Create a Content Strategy
7. Allocate Budget and Resources
8. Assign Roles

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