Becoming THE Expert: Advanced Blogging & Social Media Strategies

In recent years the corporate blog has transformed from a simple online publishing channel into an incredibly powerful and strategic traffic generating, reputation building and revenue earning business tool.

A good blog will help you become more visible on the major search engines, drive email marketing subscriptions and social media followers, and help bypass traditional media gate-keepers enabling you reach and influence your target audience without stretching your marketing budget.

During this 3 hour course you will learn:

• How to craft the perfect blog post
• How to drive traffic to your blog
• How to build community around your blog
• How to integrate your blogging activities with your wider email marketing and social media strategies
• How to create an effective call-to-action (CTA)
• How to attract and work with guest bloggers
• How to monetise your blogging activities and create new streams of revenue

The Advanced Blogging & Social Media Seminar is open to any previous attendees of The Content Marketing Boot Camp or anyone who is currently blogging or planning to build a co-hesive content-led marketing strategy.

Hosted by John W. Hayes, international marketing strategist, trainer and author of the best-selling Becoming THE Expertseries of content, email marketing, social media and eCommerce books.

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